Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection
Permanent URI for this collectionhttps://hdl.handle.net/11147/7148
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Article An Analysis of Visitors’ Perceptions of Shopping Malls †(MDPI, 2023) Çavka, Hasan BurakShopping malls have been a significant part of our daily lives for decades. Their significance is derived from the use of these spaces based on great numbers of people, as well as the role malls play in culture. On the other hand, the design of malls has been constantly evolving according to the needs of users and the market. This study is based on survey data that we collected from ninety visitors of a shopping mall located in Izmir, Turkiye. Through the survey, we collected data on topics such as the participants’ visit frequency and reasons for visiting the mall, architectural and spatial features they favor and/or dislike, their opinions on where they perceive malls in everyday life, and their opinions on alternative spaces to malls. The data collection was finalized right before the pandemic, which significantly changed the way we think about public spaces, as well as malls, in relation to architecture. Analyzing collected data provides further insight into surveyed customers’ perception of spaces, the design of shopping malls, the use of the space, the preferred design features, as well as design features that drive customers away from the mall. The analysis was later compared and linked to studies in the literature. These research findings have the potential to be used in studies that evaluate mall design and space use, as well as in studies that compare the post-pandemic perception of spaces and the use of shopping malls. © 2023 by the author.Article Citation - Scopus: 4An Investigation of Shopping Mall Design Requirements †(Multidisciplinary Digital Publishing Institute (MDPI), 2023) Çavka,H.B.Shopping malls may be considered as controversial structures since they sometimes fail to comply with the expectations of the project stakeholders throughout the project life cycle. New mall projects often attract the attention of people since such a structure has a potential to reshape the neighborhood it is located in; however, the impact is usually negative. On the other hand, the parties involved in mall projects may be subject to criticism from both the public and the industry during the design, construction, and operation. In this study we conducted semi-structured interviews with five managers of an international company that provides real estate services worldwide, and mainly focuses on managing shopping centers within the context of Turkiye. During the interviews, we collected insights on shopping mall design and criteria that have an impact on the operational success or failure. We analyzed the interview data to understand the shopping mall design requirements from the experts’ perspectives. We summarized our investigation under three main categories as location, shop and brand mix, and design. Analyzed data indicates that the requirements and use of shopping malls evolve and change over time. The change is driven by things such as changing habits and expectations of the users and new marketing approaches. Understanding such changes is essential for designers and investors to propose new design approaches and space compositions in order to be able to adapt to the changes. Through our analysis of the collected data, we provided insights on requirements and new trends that affect the design of malls. As further explained in this paper, our analysis indicates a number of important topics during design such as the need to design to fit ever-changing spatial needs, providing feel-good environment for users, correct placement of spaces and stores related to each other, designing circulation that supports commercial activities, and designing with a consideration of operation and maintenance. According to the collected data, the trend of shopping mall design is towards integration of hybrid uses, free forms, more open spaces, increased emphasis on gastronomy, and enabling socializing while leveraging technology and being more sustainable. © 2023 by the author.
