Scopus İndeksli Yayınlar Koleksiyonu / Scopus Indexed Publications Collection

Permanent URI for this collectionhttps://hdl.handle.net/11147/7148

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Institution Author: search.filters.institutionAuthor.Ustaoğlu, BerkantSubject: search.filters.subject.Privacy

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Now showing 1 - 3 of 3
  • Article
    Citation - WoS: 1
    Citation - Scopus: 4
    A Practical Privacy-Preserving Targeted Advertising Scheme for Iptv Users
    (Springer Verlag, 2016) Khayati, Leyli Javid; Örencik, Cengiz; Savaş, Erkay; Ustaoğlu, Berkant
    In this work, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of subscribers, a content provider (IPTV), advertisers and a semi-trusted server. To target potential customers, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are periodically (e.g., weekly) published on a semi-trusted server (e.g., cloud server) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the server, are considered (trade) secrets and therefore are protected as well. The server is oblivious to the published data and the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with so-called trapdoors by the IPTV, can query the cloud server and access the query results. Even when some background information about users is available, query responses do not leak sensitive information about the IPTV users. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is practical. The algorithms demonstrate both weak and strong scaling property and take advantage of high level of parallelism. The scheme can also be applied as a recommendation system. © 2015, Springer-Verlag Berlin Heidelberg.
  • Conference Object
    Citation - Scopus: 1
    Privacy-Preserving Targeted Advertising Scheme for Iptv Using the Cloud
    (SciTePress, 2012) Khayati, Leyli Javid; Savaş, Erkay; Ustaoğlu, Berkant; Örencik, Cengiz
    In this paper, we present a privacy-preserving scheme for targeted advertising via the Internet Protocol TV (IPTV). The scheme uses a communication model involving a collection of viewers/subscribers, a content provider (IPTV), an advertiser, and a cloud server. To provide high quality directed advertising service, the advertiser can utilize not only demographic information of subscribers, but also their watching habits. The latter includes watching history, preferences for IPTV content and watching rate, which are published on the cloud server periodically (e.g. weekly) along with anonymized demographics. Since the published data may leak sensitive information about subscribers, it is safeguarded using cryptographic techniques in addition to the anonymization of demographics. The techniques used by the advertiser, which can be manifested in its queries to the cloud, are considered (trade) secrets and therefore are protected as well. The cloud is oblivious to the published data, the queries of the advertiser as well as its own responses to these queries. Only a legitimate advertiser, endorsed with a so-called trapdoor by the IPTV, can query the cloud and utilize the query results. The performance of the proposed scheme is evaluated with experiments, which show that the scheme is suitable for practical usage.
  • Conference Object
    Citation - WoS: 22
    Multi-Party Off-The Messaging
    (Association for Computing Machinery (ACM), 2009) Goldberg, Ian; Ustaoğlu, Berkant; Van Gundy, Matthew D.; Chen, Hao
    Most cryptographic algorithms provide a means for secret and authentic communication. However, under many circumstances, the ability to repudiate messages or deny a conversation is no less important than secrecy and authenticity. For whistleblowers, informants, political dissidents and journalists - to name a few - it is most important to have means for deniable conversation, where electronic communication must mimic face-to-face private meetings. Off-the-Record Messaging, proposed in 2004 by Borisov, Goldberg and Brewer, and its subsequent improvements, simulate private two-party meetings. Despite some attempts, the multi-party scenario remains unresolved. In this paper, we first identify the properties of multi-party private meetings. We illustrate the differences not only between the physical and electronic medium but also between two- and multi-party scenarios, which have important implications for the design of private chatrooms. We then propose a solution to multi-party off-the-record instant messaging that satisfies the above properties. Our solution is also composable with extensions that provide other properties, such as anonymity. Copyright 2009 ACM.