Master Degree / Yüksek Lisans Tezleri
Permanent URI for this collectionhttps://hdl.handle.net/11147/3008
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Master Thesis Moda Sektöründe E-ticaret Web Uygulaması: Neden-Sonuç Zinciri Analiz Yöntemiyle Kansei Mühendisliği Yaklaşımı(2025) Gündüz, Berkay; Başoğlu, Ahmet Nuri; Gönezer, Eda ÇorbacıoğluBu çalışma, e-ticaret moda sitesi tasarımı ve kullanıcı deneyiminin, müşteri algıları ve duyguları üzerindeki etkisini anlamayı amaçlamaktadır ve neden-sonuç zincir analizi yöntemi kullanılmaktadır. Pazar dinamikleri, arz odaklıdan talep odaklıya kayarken, şirketlerin müşteri ihtiyaçlarına uyum sağlaması gerekmektedir. Ürün sunumu, sunum ortamı ve tasarım gibi faktörler artık önemli hale gelmiştir. Araştırma, beş UI/UX uzmanı ve altı e-ticaret kullanıcısı ile yapılan mülakatlarla başlatılmış, ardından on bir e-ticaret sitesi analiz edilmiştir. Dört site seçilerek, kansei kelimeleri oluşturulması amacıyla on tüketiciyle röportaj yapılmıştır. Bu kelimeler, neden-sonuç zinciri analizinde kullanılacak olan özellikler, sonuçlar ve değerler başlıklarını şekillendirmiştir. Çalışma, kullanıcıların e-ticaret sitelerini benimseme süreçlerini, tasarımda etkili olan faktörleri ve bu faktörlerin kullanıcı deneyimine nasıl dönüştüğünü anlamaya odaklanmaktadır. Kullanıcı arayüzü tasarımı, verimlilik ve kullanılabilirlik gibi konular, kullanıcıda uyandırdığı kansei kelimeleri kapsamında incelenecektir. Means-end zincir yöntemi ve Schwartz değer yönelimi ölçekleri kullanılarak, müşteri algıları ve duygusal tepkileri, tasarım özellikleri ve sonuçlarıyla eşleştirilmiştir.Master Thesis Alignment of washing machine features with user expectations: A Market and customer expectation analysis(01. Izmir Institute of Technology, 2024) Fırat, Pınar; Başoğlu, Ahmet Nuri; Gönezer, Eda ÇorbacıoğluBu çalışma Türkiye pazarındaki çamaşır makinelerinin kullanıcı beklenti ve ihtiyaçları ile ne kadar örtüştüğünü araştırmak amacıyla çalışılmıştır. Çamaşır makineleri geçmişten günümüze evlerimizde kullanmakta olduğumuz en önemli ve en temel ürünlerden biridir. Her evde bulunmakta olan bu ürünün tarihsel olarak gelişimi kullanıcı beklentileri ve marketteki birtakım ihtiyaçlara bağlı olarak ilerlemektedir. Kullanıcı ihtiyaçlarının yanısıra toplumsal, coğrafi ya da teknolojik gelişmeler gibi parametreler de çamaşır makinelerinin gelişimini ve spesifikasyonlarında bazı değişiklikleri beraberinde getirmektedir. Makineler üzerinde yapılan Araştırma ve Geliştirme ve Ürün Geliştirme çalışmaları sonucu pazara sunulan belli özellikler kullanıcılar tarafından nasıl karşılanmaktadır, markete sunulan ürünler gerçekten ihtiyaca yönelik ürünler midir, kullanıcının asıl beklentisi nedir gibi sorular yanıtlanması gereken sorulardır. Markete sunulan ürünün potansiyel kullanıcıyı tatmin etmesi açısından bu ve bu gibi soruların analiz edilerek ürün geliştirme çalışmalarının tasarlanması önemlidir. Bu sebeple bu tez çalışmasında farklı yöntemlerle bu soruların yanıtlarının aranması amaçlanmaktadır. Çalışma kapsamında çıkarımlar yapmak üzere farklı yöntemler kullanılmıştır. İlk olarak markette yer alan en bilinen markalara sahip ürünler taranmış ve sahip olduğu özellikler incelenmiştir. Kullanıcıların pazarda var olan ürünlere tepkilerini ölçmek üzere online web siteleri üzerinden satın alma işlemi gerçekleştiren kullanıcıların bu ürünler hakkında yaptıkları yorumlar incelenmiştir. Kullanıcıların ürün hakkındaki yorumları analiz edilerek hangi özelliklerden memnun kaldıkları ve hangi özellliklerden memnun kalmadıkları araştırılmıştır. Çalışmanın devamında belirli ürün ya da markalardan bağımsız olarak kullanıcılarla görüşmeler yapılarak kendi çamaşır makinesi ve çamaşır yıkama deneyimleri hakkında görüşmeler yapılmıştır. Bu çalışmalara paralel yürütülen literatür çalışmaları ile tüm araştırma sonuçlarından çıkarımlar yapılması hedeflenmiştir.Master Thesis Evaluating Adoption Factors for Robotic-Assisted Surgery With the Analytical Hierarchical Process(01. Izmir Institute of Technology, 2024) Sarıgöl, Işın Sözen; Dindaroğlu, Burak; Başoğlu, Ahmet NuriThe objective of this master's dissertation is to evaluate adoption factors for robotic-assisted surgery (RAS) using the Analytical Hierarchy Process (AHP) as its evaluation methodology. Robotic-assisted surgery is used in various surgical fields. It is mainly used as a tool in numerous disciplines' minimally invasive surgery procedures (MIS). Since it has so many different application areas and actors, the determination of its adoption factors and evaluation process of these factors' priorities for surgeons is a highly complex issue that includes multicriteria of decision-making and numerous surgeons. A comprehensive list of these possible adoption factors recognized by conducting an extensive literature review, was picked and chosen. First, we had 310 factors mentioned in the literature that have a potential impact on the adoption process of the RAS. We have reduced these to 20 factors that are categorized under five different main criteria. By this, a unique AHP tree that is this thesis' contribution to the literature was developed. The research data was collected by an online survey from the surgeons of various disciplines working in Türkiye. Our final sample to evaluate priorities consisted of forty-one surgeon responses in total. The evaluation process consists of three steps: analyzing individual-based pairwise comparison matrices, their consistency rations, and their priority vectors. We executed the same workflow for the aggregated analysis for disciplined-based and all aggregation. Results are examined in detail and concluded with insightful interpretations.Master Thesis Strategy-Based Competency Management in Innovation Management(01. Izmir Institute of Technology, 2023) Büyükhan, İrem; Başoğlu, Ahmet Nuri; Pasin, MerihThis study involves creating a comprehensive list of competencies derived from both literature and industry sources, as well as analyzing the correlation between the competencies in the list and companies' innovation strategies. It has been identified that competency management should be included in the innovation management chain system (mission-vision-strategy-innovation strategies), which is culturally ingrained in innovative companies. Competency management is crucial in organizations, particularly in areas such as recruitment processes, talent retention, rotation, performance, and project management. Although competency management is often associated with human resources departments or innovation/R&D departments within companies, it should actually be a topic that concerns all departments of the company within the scope of the definition of innovation. Therefore, this thesis aims to identify the critical competencies for strategic decisions made by top management for the entire company, which will lead to more efficient utilization of human resources, increased employee motivation, and more effective planning in terms of training and competency development. This approach integrates competency management into the innovation management system, taking a holistic approach. The integration of competency management with strategies is the unique contribution of this thesis. Furthermore, it is observed that companies primarily focus on technical competencies in competency management, and these competencies are often defined based on positions/roles within the companies and may not be up to date. Another unique aspect of this thesis is the inclusion of soft competencies in addition to technical competencies in the created competency index. Out of the 7 categories and 55 competencies in the list, 5 categories primarily consist of soft competencies. The study utilized survey research and case study methods, obtained radar charts based on strategies, and reported the analyses.Master Thesis Exploring Determinants of Micro-Mobility Adoption for Environmental Sustainability(01. Izmir Institute of Technology, 2023) Kaplan, Gizem; Başoğlu, Ahmet Nuri; Çorbacıoğlu Gönezer, EdaThe current reality of the climate crisis necessitates urgent actions to mitigate carbon emissions. Transportation, a major contributor to greenhouse gas emissions, accounts for approximately 11% of total emissions. The choices individuals make regarding transportation directly impact carbon emissions. This study focuses on the adoption of transportation and micro mobility as sustainable transportation methods, both in daily life and business settings, with an emphasis on environmental sustainability. The research comprises an in-depth semi-structured interview and two quantitative studies. The collected data was analyzed using various statistical techniques, including Cluster Analysis, Correlation Analysis, Descriptive Statistics, Reliability Analysis, and Regression Analysis. The results highlight the importance of nine factors in relation to individuals' transportation and micro mobility adaptation for environmental sustainability. These factors are Attitude, Social Norms, Involvement, Perceived Usefulness, Transparency, Concern, Regulation, External Influence, and Use. This study provides insights into the factors that influence individuals' choices regarding transportation and micro mobility for environmental sustainability. The findings contribute to our understanding of the key factors that shape individuals' attitudes and behaviors towards sustainable transportation options. The results can inform policymakers, urban planners, and transportation authorities in developing strategies and interventions to promote environmentally sustainable transportation practices.Master Thesis A Toy Proposal for Alternative Use of Polyethylene Pool Noodles in Aquatic Toy Design(01. Izmir Institute of Technology, 2022) Yalçınkaya, Merter; Başoğlu, Ahmet Nuri; Başoğlu, Ahmet NuriThe study focuses on the design of aquatic toys, which is a special area of industrial toy design in general. Many times, with their various aspects, toys have been among the research subjects of several specialties. Industrial design, which deals with the subject from various perspectives, especially "toy design", is one of these research and application areas. Although many academic studies have been carried out in the field of industrial toy design, it is seen that there is an academic gap especially in the industrial design of aquatic toys. Looking at the overall aquatic toy market, it is seen that inflatable PVC products dominate the market. This brings to mind the question of what new approaches could be in aquatic toy design. As an answer to this question, it can be said that the use of alternative materials has emerged as a remarkable option. In this sense, the idea of investigating the potentials of using PE pool noodles as an alternative design element/material in aquatic toy design constitutes the starting point of the study. In this study, an aquatic toy prototype proposal and its design process are presented in order to understand the potential of using PE pool noodles as a structural component of an aquatic toy and to exemplify the aquatic toy design which is the main subject of the research. The prototype had been evaluated by the potential users. Their comments had been depicted as findings of the analysis and suggested for further development.Master Thesis The Effect of Human-Robot Interaction on Design and Use Process of Home Robots(Izmir Institute of Technology, 2022) Yapıcı, Nur Beril; Tuğlular, Tuğkan; Başoğlu, Ahmet NuriThis thesis aims to develop a method that will enable the user to get maximum efficiency in using robots by establishing an accurate and effective interaction with the user of domestic service robots. Domestic home robots run in environments that vary significantly according to user preferences, unlike industrial robots that work in manufacturing areas under strict and customary rules, referring to the user and usage area. This situation introduces some challenges, especially for mobile domestic service robots such as robotic vacuum cleaners, to reach maximum efficiency. Hence, in this study, the customization of domestic service robots has been taken as the center according to users’ needs, preferences, and environmental factors. The Hybrid Model approach, composed of integrating the Dynamic Eco-Strategy Explorer Model and the Built-to-Order Model, has emerged and been designed to establish a well-structured relationship with the user in order to provide customization from the product purchase stage. The model consists of two interconnected main sections, with six steps in the first and four in the second. In addition, as another critical point, the Hybrid Model suggests that domestic robots be designed as modular and integrated components. At the same time, in this study, a digital web prototype for forming a robot vacuum cleaner named RoboCUD was designed in order to observe and analyze the effects of the Hybrid Model on the user. For analysis, data were collected using survey questions based on variables collected from a detailed literature review and interviews with existing users. On top of that, the customization part depends on the prototype website experience of the participants. An experimental survey study was conducted to learn about the possible effects of the model and people’s approaches to the use of robot vacuums. At the end of the study, the data were reported by applying different analysis methods.Master Thesis Assessment of Inside Ears (cic) Hearing Aids Device, Major Issues and Solutions(Izmir Institute of Technology, 2019) Kraiem, Mejdi; Başoğlu, Ahmet NuriHearing aids come from the widest medical sector that involves many other sectors that they work in collaborations with. A hearing aid demand work in many aspects starting from auditory, psychologic ergonomic and technologic etc. pushing forward the product to reply user’s personal needs. Through the evolution of the hearing aids, the design tends to be miniaturized in response to the psychology or the comfort side of patients and the market respond positively. Minimizing items would be great in several respects but would also higher risk to be lost. As long as the hearing aid’s industries looking forward to improving and idealizing the product there will be a long journey in the future to match technologies and innovative design to come over those issues, there will be a lot to criticize and work on. This study started with a literature survey in order to construct a clear idea about the item and their impact on the user with or without it and collect any potential technologies for better user experience. Later qualitative studies, an interview in depth and satisfaction survey, in which Interview in depth was done with some audiometrist collecting their preview from their patients. The Interviews where recorded. Then comes the satisfaction survey destinated to the users of hearing aids. In the satisfaction survey, we took into consideration if the user has tried both behind the ear and completely inside the ear to see if there is any remarkable preference or rejection between both items. To sum up, this study case is to collect any failure or issues that might face the hearing aids users in aim to put the light on some potential solution to enhance the experience of the users. So do to marketing demand to the miniature of hearing aids caused by the stigmatization of users, factors and facts like battery life, technologies, invisibility or secrecy of hearing aids and fear of losing it should be considered to enhance and improve the experience of hearing aids users.Master Thesis Design of the Kiosk for More Effective Utilization in Hospital Queues(Izmir Institute of Technology, 2019) Bilen, Eren; Başoğlu, Ahmet NuriNowadays, various queuing systems are applied in many medical institutions. These systems aim to perform consumer operations in a specific order and to prevent long waiting times. This study focusses explicitly on the queuing system that is present in the Blood Collection Unit of İzmir Tepecik Training and Research Hospital. It was stated that the touch screen kiosk called Phlerobo used in this system could not be used effectively and therefore service failures occurred. It is aimed to examine and redesign the kiosk interface and body design in order to use this system more efficiently. This study started with literature studies that will direct the new model to comprehend the importance of the system. Then, experimental methods such as field observation and interview studies were carried out. As a result of the recommendations developed to solve the problems of the current system, design suggestions were made, and these designs were visualized. Then the designs were tested to determine the appropriate design. For this purpose, the designs were presented to the user via survey and a special web application. Interface and body design were developed by determining the appropriate design with the data obtained from the tests. Thus, the redesigned kiosk was predicted to be used more effectively. It was determined that the design of the data obtained will be used more efficiently than the previous one.Master Thesis A Smart Mass Customization Design Tool: A Case Study of a Portable Ramp for Wheelchair Users(Izmir Institute of Technology, 2019) Doğan Kumtepe, Elvan; Başoğlu, Ahmet NuriThis study focuses on exploration of wheelchair users’ expectations from portable ramps and their adoption factors, then correspondingly ofters a smart mass customization design tool. Briefly, portable ramps are generally used by wheelchair users, provide temporary solution to increase accessibility in their daily lives. Different types of portable ramps can be found in the market and their modifcation flexibility cannot go beyond just length modification, or they just allow to select some restricted width options. However, portable ramps are quite suitable for mass customization concept which can help to satisfy potential customer while being involved in design step. In this context, three research methods were applied; semi structured face-to-face interview, observation and experimental study. The constructs of survey were extracted from literature and patent reviews, then refined during interviews and observations studies. Wheelchair users answered a web-based survey with 72 quentions related with 35 constructs. The survey uncovered that personalization, flexibility and extension capability is highly demanded by wheelchair users. At the end of the study, a smart mass customization design tool has been developed which potential users or sales representatives are able to easily interact with to customize the portable namp. To this end, a case study is conducted with a rollable ramp which is designed and developed within the scope of 1512 - Entrepreneurship Multi-phase Programme (Teknogirişim Sermaye Desteği Programı) of The Scientific and Technological Research Council of Turkey. The methodology and its implementation are described elaborately and example of a parametric smart customization tool design are illustrated in this study.