Master Degree / Yüksek Lisans Tezleri

Permanent URI for this collectionhttps://hdl.handle.net/11147/3008

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Author: search.filters.author.Ergül, EmreSubject: search.filters.subject.Industrial design

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  • Master Thesis
    Development of Reinforced Pmma Sheets for Office Furnitures and a New Junction Detail Proposal
    (Izmir Institute of Technology, 2006) Özçiftçi, Sibel; Ergül, Emre
    Nowadays life styles are changing and more modern than before, for that reason peoples furniture desires are different. In this modern world; furniture using gain a meaning and play important role than before, it defines peopele.s social status and their posion in this life. Design criteria are changing and improving everyday because of this designers use different equipments for their desingns. Glass production which is diffucult to take a shape hence plastic meterials were common after World War II. Modern views and their strength transperent materials satisfied designers desires. After gained environment conclousness same plastics which are non recyling products were gave up to use. Light and high strength plastic which is a recyling material PMMA is very common to use PMMA as known as a brand which name is plexiglass in Turkey. Also this plastic materials have very effective features than others.. İn this study, transparent sheets, glass and PMMA which are used furniture production were studied. As a designer approach different examples and combine details are given.Combine details which are used furniture production were researched and PMMA panel's strength,variety and flexibility were suggested as an beneficial metarial. After the performance, for the office furnitures, there had been a suggestion on a material that brings positive reaction for its endurance, variation and elasticity to the PMMA plate which is more frequently preferred compared with glass. In the suggested material, putting galvanized matting string between the two PMMA plates resulted in stronger and more elasticity characteristics,compared to the standart PMMA plate. After the compose of the material, it had been put through durability test.As a result the material's bending durability had been calculated, too.
  • Master Thesis
    Strategic Brand Communication Product Design
    (Izmir Institute of Technology, 2007) Tirit Ekmekçi, Handan; Ergül, Emre
    This thesis shows the importance of .strategic brand identity and strategic management of this identity through the product portfolio of the brand. and also the correspondence between them, with respect to create brand recognition and differentiation through brand specific design language, in a specific case by a qualitative case study approach. In this thesis, it is proposed a particular combination of both .Design Format Analysis. method of Anders Warell and heuristic method of Toni Matti Karjalainen on .Semantic Transformation in Design. to provide a heuristic method to identify how .Bang & Olufsen. seems to comprehend its strategic identity through its history and how the semiotic aspects of product design is used to promote it through strategic portfolio management (Warell 2001 and Karjalainen 2004). Although there are some main differences between these two approaches, Karjalainen and Warell indicate that the product portfolio of the brand needs to consist of products that, at least to a certain degree, incorporate common design elements and characteristics that embody brand specific meanings in order to support brand identity. The brand specific design language of B & O which is determined as .Flush Design Concept. is dynamic with a right balance between novelty and consistency by a long-term strategic brand communication through whole product portfolio considering both .internal design culture, design heritage of the company. and .the changing market.. The products of the company have strong identity and have a considerable impact on the visual recognition of B&O brand even though the company mostly prefers the .push. strategy in strategic design approach resulting from an innovative design approach and designing differentiating products instead of the .pull. strategy offered by a strong market-oriented approach. The semiotic aspects of .B&O typical Flush Design Concept. design style incorporate the core brand values such as .magical, inventiveness, originality, selectivity. and reinforce brand recognition and differentiation. The company manage to transmit intended messages to the target customers through the communicative qualities of brand-specific design language by .continuously renewal design based model of strategic change. (brand identity management) through .continuously renewal design driven innovation. product strategy.