Master Degree / Yüksek Lisans Tezleri
Permanent URI for this collectionhttps://hdl.handle.net/11147/3008
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Master Thesis Analysis of Deign-Driven Innovation Practices in Turkish and Swedish Furniture Firms(Izmir Institute of Technology, 2015) Aydın, Mahmut Ferit; Erkarslan, ÖnderAim of the present thesis is to explore and analyze recent practices of design-driven innovation (DDI) in furniture industries of Turkey and Sweden. Despite the large body of literature on innovation as commercialization, there exist several directions in DDI which need to be further explored especially for developing countries like Turkey. In fact, existing studies mostly comprises of the practices of leading design-based companies to further develop the theoretical ground on DDI. By providing insights to the application of DDI theory in developing countries, we aim to enhance the scope of DDI in terms of its drivers affected by design cultures and innovativeness levels of countries. Hence, besides Turkey, this thesis explores the practices of DDI in Sweden as a leading country in terms of its design culture. Differences and commonalities of DDI practices in these countries are analyzed together to define the effects of design culture on DDI. Furniture industry is selected to frame the thesis due to its design focus and ease of application according to other technology based sectors. Through this way, we aim to better compare and contrast the evidences of different countries. An exploratory approach is internalized in which we conduct case study methods to provide evidence to the theory. Semi-structured interviews are realized with designers and designer managers of leading furniture companies of Turkey and Sweden for data enhancement and validation. Through cross-case analysis of national outcomes, we propose additional drivers to DDI theory as product segmentation, activity research, culture research and concept research. Keywords: Design-driven innovation, innovation strategies, innovation of meanings, research for innovation.Master Thesis The Interactions Between Life Styles, Expectations and Furniture Design: Case Study on Ikea(Izmir Institute of Technology, 2009) Erinçkan, Aykut; Erkarslan, ÖnderChanging economic conditions and rapid industrial changes have reshaped social structures and closely affected the process of urbanization. With the impact of capitalism, social classes have become more evident. This situation have played important role on the development of modern cities. Lifestyles, enjoyments and likes of social classes have become influential on their habits of consumption. They started to behave in a way required by their social classes in which they are and expect from a product what their social class requires them to do. While people used to live with the other members of the family in large and comfortable places altogether in the past, social conditions have forced them to live in smaller and more practical places recently. Being smaller, their living environment has affected their choice of products ads in choosing the products, features of products that are far away from floweriness and effulgence but more practical, economical; in other words, that comply with specific designing criteria have been fore grounded. The products with these designing features that meet these demands are much more preferred.The aim of this dissertation is to show how the preferences of the consumers are shaped by their social classes and lifestyles and what designing features is foreground while buying any product. While doing this, brand name called IKEA and its products are studied as a sample case. A survey is conducted in order to determine the preferences of IKEA.s customers. The dissertation consists of five chapters. Keywords: Life Styles, Furniture Design, Ikea Concept, Social Classes.