Master Degree / Yüksek Lisans Tezleri
Permanent URI for this collectionhttps://hdl.handle.net/11147/3008
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Master Thesis Critical Review Of City Branding: Case Study Of Hacı Memiş District (alaçatı, Turkey)(Izmir Institute of Technology, 2019) Erdoğan, Cansu; Saygın, NicelThis thesis examines the city branding process with a critical view in the case of Hacı Memiş District in Alaçatı, İzmir. In this context, the study is aimed to criticize city branding approach as an internationally research domain characterized by a multidisciplinary research. Actually, it investigates and analyzes the controversial issues of city branding. The case study of thesis, Alaçatı that has been defined as a recent phenomenon of city branding in Turkey from 2000s, is a historical settlement in İzmir Peninsula. Within the scope of the study, the surveys and in-depth interviews with groups of business owners, locals, visitors and pioneers in Alaçatı provided the study data to reveal the dynamics and direction of the transformation. The study also focuses on the context and background of the settlement, chronological processing of historical developments, social, demographic and economic structure, land uses, plans in different scales, projects and planning decisions, to show implications of city branding on the place and target groups, especially, the locals. The aim of this study is to assess the branding story of Alaçatı in detail for disclosing a spatial, social, economic and quality of life implications on the locals. Research findings indicates that, the branding process of Alaçatı has brought about a radical transformation in Alaçatı. These impacts have caused varied tendencies, particularly, "gentrification" and in parallel with the gentrification in cities, "displacement" tookplace in Alaçatı.Master Thesis Measures To Prevent Possible Risks of Cultural Tourism on Loss of Place Identity in Historic Settlements: Case of Saburhane District, Muğla(Izmir Institute of Technology, 2019) Polat, Fulya; Saygın, Nicel; Saygın, NicelThe cultural heritage conservation approach evolved from preservation of monumental structures, to preservation of historic fabric and living within existing texture. In case of conservation-oriented practices in historic settlements proposed functions for settlements to continue to live are generally tourism-oriented. When tourism-oriented implementations are examined, it is seen that the life in historic texture has been gentrified. In this context, this thesis discusses the relationship between cultural tourism and loss of place identity through Saburhane district in Muğla city center. A survey was conducted with the inhabitants of the district to understand the identity of the Saburhane and interviews were conducted with the authorized persons to understand the viewpoints of Muğla Metropolitan Municipality and Menteşe Municipality on the conservation of historic texture and existing lifestyle in the district. The Saburhane Street Rehabilitation Project has been examined in terms of the method and process followed. The surveys showed that Saburhane has continued to be alive for a long time, the residents of the neighborhood has been observed to be highly attached on the settlement. However, the most important problems identified are the uncared physical texture, the inability of the inhabitants to maintain their buildings due to low income levels and the physical condition of the buildings getting worse to live. Despite the participatory approach being followed in the Saburhane Street Rehabilitation Project, cultural tourism demands of the Municipalities requires preventions within new proposals to be developed in order to minimize the risk of loss of place identity.
