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Design Discourse in Discount Shopping Context: Textual Analysis With Critical Studies Perspective and Deconstructionist Theory
(Intellect Ltd., 2024) Talu, Nilüfer
In consumption culture, individuals need things to update their selves or to repre-sent their identities. The more they update their belongings, the more they feel unsatisfied. In this cultural recycling, everyday objects become objects of desire, while the notion of design functions to create attraction. The problem originates in the disengagement of subjects–objects in which the capitalist economic system gets benefits sustaining the cycle of mass production-consumption. To get more benefit, this cycle is sped up along with discount shopping context. The study aims to produce a design discourse in discount shopping context in relevance of the issues of individuality and ethics. The method is a textual analysis with critical studies perspective and deconstructionist approach. The texts are the questionnaire transcripts written by fifteen women. Critical studies perspective clarifies power relations between capitalist economic system and consumer; and deconstructivist approach determines binary relations in relevance of individuality, and ethics and heterogeneity of the texts concerning to design. Along with these two approaches, textual analysis creates a discursive structure. The structure is used to generate a design discourse in which the meaning of design is situated. In this structure, design would be something in a specific heterogeneity and relations around the matters of individuality and ethics. The discursive structure is of importance that summarizes the method used and determines all coherencies around the definitions of design. This structure also could be a useful source for the production of other critical discourses on the relations of subjects–objects and the position of design in consumption culture. © 2023 Intellect Ltd Article.
Design Discourse in Discount Shopping Context: Textual Analysis With Critical Studies Perspective and Deconstructionist Theory
(Intellect Ltd., 2023) Talu, Nilüfer
In consumption culture, individuals need things to update their selves or to repre-sent their identities. The more they update their belongings, the more they feel unsatisfied. In this cultural recycling, everyday objects become objects of desire, while the notion of design functions to create attraction. The problem originates in the disengagement of subjects–objects in which the capitalist economic system gets benefits sustaining the cycle of mass production-consumption. To get more benefit, this cycle is sped up along with discount shopping context. The study aims to produce a design discourse in discount shopping context in relevance of the issues of individuality and ethics. The method is a textual analysis with critical studies perspective and deconstructionist approach. The texts are the questionnaire transcripts written by fifteen women. Critical studies perspective clarifies power relations between capitalist economic system and consumer; and deconstructivist approach determines binary relations in relevance of individuality, and ethics and heterogeneity of the texts concerning to design. Along with these two approaches, textual analysis creates a discursive structure. The structure is used to generate a design discourse in which the meaning of design is situated. In this structure, design would be something in a specific heterogeneity and relations around the matters of individuality and ethics. The discursive structure is of importance that summarizes the method used and determines all coherencies around the definitions of design. This structure also could be a useful source for the production of other critical discourses on the relations of subjects–objects and the position of design in consumption culture. © 2023 Intellect Ltd Article.
Ethics in Industrial Product Design - (good, Goods and Gods)
(University of Zagreb, 2002) Özcan, A. Can
The lack of ethical side and its possible reasons in our professional designer lives is the main theme of this presentation. For the basic principle is good for ethical existence, we usually avoid asking ethical questions in our professional design activities. We prefer principles of professionalism or codes of conduct. Though the whole design culture of past, present and future have been and will be abstractions of human mind, yet we find ethics too abstract for design practice. We seem to prefer designing for the sake of design’s own sake and never asking ethical questions like “is it good?” Of course there comes a time for all of us to ask ethical questions and it usually happens when the going gets tough. When somebody reproduces a sheep genetically, when a couple of designer-scientists get close to apply human DNA into computer processors, when we start watching planes crashing into towers just like a movie or a war just like a computer software, or when we see our children getting more violent in front of actual or fictional terror in our designed environment, then we start asking ethical questions as it is nowadays.

Industrial Design / Endüstriyel Tasarım

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