Bioengineering / Biyomühendislik

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Publication Index: search.filters.publicationIndex.TR-DizinPublisher: search.filters.publisher.Atatürk Üniversitesi

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  • Article
    The Ordering of Smokers’ Toothpaste Choice Criteria With Fuzzy Model
    (Atatürk Üniversitesi, 2019) Tarım, Ergün Alperay; Kuruoğlu Kandemir, Emel; Mevsim, Vildan
    Aim: There are some measures that smokers can cease or prevent damage caused by smoking. They may also choose some product features that may be more helpful to them like toothpaste selection etc. The preferences of smokers vary because of the variety of toothpaste in the market and a high number of products. The aim of this study is to determine the importance of toothpaste selection criteria in order to determine the decision and toothpaste selection. Material and method: Fuzzy DEMATEL model is used effectively in decision making problems. This model, which can rank the decision criteria in order of importance even for a single individual, is a more effective and important model in ordering the decision criteria of a large number of individuals. In this study, fuzzy DEMATEL model was used to determine the importance of toothpaste selection criteria. In this study, 7 toothpaste selection criteria were determined by data obtained by taking user and expert opinions. After the determination of criteria, the information form was applied to the model to show the criterion importance preferences of smokers. Results: According to the preferences of smokers, the selection criteria of toothpaste were placed in the order with the fuzzy DEMATEL model. The most important criteria is toothpaste package appearance, while the least of the 7 criteria is determined as the criteria that Sensation of Person. Conclusion: As a result, the toothpaste properties that the smokers would prefer, ie the toothpaste selection criteria are listed in importance. In other words, it is given the ranking of preference criteria for smokers when choosing toothpaste.