Architecture / Mimarlık

Permanent URI for this collectionhttps://hdl.handle.net/11147/24

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  • Article
    Citation - Scopus: 1
    Outside the House but Not in the City: Promenades in Istanbul as Negotiated Public Spaces for Women in 19th-Century Ottoman Novels
    (İstanbul Teknik Üniversitesi, 2021) Çil, Ela; Çil, Ela; 02.02. Department of Architecture; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    Drawing on from feminist literary theory, this article analyses the first Ottoman novels working within and consolidating the patriarchal discourse published in the rampant modernization period in the second half of 19th century, which is also named the Tanzimat (Reorganization) era of the Ottoman Empire. Having Istanbul as their settings, the discourse of the novels tackle with delineating the limits to the social and cultural transformations, which the novels’ writers perceive to be the direct result of Western influence. The novels have a didactic style aimed for guiding their readers to shield certain values, which they think hold the core of Ottoman identity, from the changes. We argue that the discourse of the novels manifest ambivalence regarding the inevitable presence of women outside the house and negotiate with their readers on the place and practices of publicness. No matter how popular and crowded they had then become, the promenades, were where the male writers aimed to confine women in their outings. At one level, their emphasis on the promenades is related with the conceptualization of nature as a safe space in the context of a modernizing city. And, on the other level, they want to keep Muslim women away from Pera, the Westernized and cosmopolitan district, in Istanbul.
  • Article
    Citation - Scopus: 4
    Global Image Hegemony: Istanbul's Gated Communities as the New Marketing Icons
    (Emerald Group Publishing Ltd., 2013) Kan Ülkü, Gözde; Erten, Erdem; 02.02. Department of Architecture; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    In this paper we investigated how marketing strategies of the developing consumer society has affected housing production in Istanbul as a corollary development ofglobalization in Turkey. We aim to analyze marketing strategies as active agents thatshape the design of emerging gated communities in Istanbul through advertisingmedia based on the theme of 'an ideal life style,' in the form of TV commercials,newspaper ads, publicity brochures etc. We focus on the representation anddissemination of this elusive 'ideal' to the public via the advertising campaigns of thesehousing settlements. Therefore the cases studied in the paper concentrates on theTurkish architectural scene after 1990, when consumer culture's most significantimpacts on architectural products are observed. Marketing of a new type ofsuburbanization in Turkey is concomitant with the rise of a new middle class having ahigh purchasing power and these housing projects are marketed via life stylecharacteristics 'desired' by this class. © 2013 Archnet-IJAR, International Journal of Architectural Research.