The Ordering of Smokers' Criteria in Choosing Toothpaste With Fuzzy Dematel Model

Abstract

Smokers give more harm to tooth and mouth flora than non-smokers. These conditions can affect the decision of smokers when buying toothpaste. Unlike non-smokers, expectations of toothpaste can vary. Regarding these, the aim of this study is to show which criteria are important to smokers in choosing toothpaste for dental health or related problems. These criteria are sorted according to their importance with the model to be applied.