Mobile display design

Abstract

The purpose in the stand design is to introduce the product face-to-face. The success in introducing the product is directly related with the success of the stand. That.s why the aim of this thesis is to guide the designer to use the design criteria in a right way, with harmony, through out the design process to achieve a good way to express, to show, and to explain the product. The aim of this thesis is to provide an explanation for the design of fair stands. In the first chapter of the study, the concept of fair will be defined, and its commercial significance will be mentioned. In addition to this, the development of fairs within history will be explained, and the conditions before and after fairs both in Turkey and abroad will be evaluated in these chapters. You will also find how the fairs today have become an important means of improving trade, selling and promoting goods and maintaining commercial relationships in these chapters. In the second chapter, organization of fairs and types of fairs will be studied. In a few words, fair is a kind of exhibition. In the past, there was only one type of fair whereas many types of it can be observed these days; general fairs, specialized fairs, consumers. fairs, single-country fairs and single-firm fairs. Prior to the participation in a fair, it is essential that aims for participation should be established, and the fair that will best suit those aims should be chosen. Choosing an unsuitable fair is doomed to failure, and the aim will not be achieved in spite of a successful stand design. Therefore, different types of fairs will be discussed. In the third chapter, design criteria of the fairs will be discussed. These criteria are the advantages of participation in fairs, the factors that are relevant to the product which makes participation in a fair a success, the analysis of the product, the factors that are relevant to the visitor which makes participation in a fair a success, the analysis of the visitor, circulation and arrangement of stands, and attractiveness in stand design. Systems of displaying in the fairs having commercial aims, and criteria for the design of the elements that comprise these systems will be clarified. In the fourth chapter, the factors that determine the arrangement of the venue for the fair will be dealt with, and the significance of stand design will be emphasized. Types of stands will be mentioned, and different ways of arrangement of the stands will be discussed. Stand systems will be dealt with in two parts; stands that are designed in advance and stands that are designed specially. In this chapter, the factors that affect the arrangement of stands in fairs will be explained under six sub-titles; functional factors, constructional-structural factors, visual-perceptual factors, auditory factors and psychological factors. The process of designing the venue for the fair will be examined as having four different stages, which are the stages of planning, design, application and using, and demounting. Although these stages have a linear character in appearance, they are interconnected in the designing process as all of them relevant to each other. Thus, they cannot be definitely separated from each other. However, in order to ease the analysis, it is deemed appropriate to examine these processes under different headings within this thesis. Additive to these the duties of a fair stand designer will be explained. Finally, the thesis includes a case study; Vestel commercial goods stand in İzmir International Fair.