Master Degree / Yüksek Lisans Tezleri

Permanent URI for this collectionhttps://hdl.handle.net/11147/3008

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Access type: Open accessAuthor: search.filters.author.Özcan, Ahmet Can

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  • Master Thesis
    Design and Management of Brand Identity With an Action Research in Turkish Fashion Industry
    (Izmir Institute of Technology, 2004) Sencer, Göze; Özcan, Ahmet Can; Özcan, Ahmet Can; Kipöz, Şölen; 02.04. Department of Industrial Design; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    This thesis studies design and managementof brand identity, considering emotion concepts. It is an action research thesis, which focused on achieving answers to two main questions: 1. How is brand identity designed, in order to create an emotional experience? 2. How are emotions directed to brand identity are measured, and thus provide a base for management of brand identity?(based on the widely accepted business argument that .nothing can be managed without measuring.Today, it is widely accepted that marketing and customers have evolved. The perceptions of brands and products have shifted from functionality or usability aspects to experiential and emotional aspects. Customers want to be excited about a product, surprised about a service, or desiring about a brand. As a result; design of brand identity elements (as well as products) needed to be reviewed and emphasized, and new metrics are needed; for this era. In other words; new research and measurement methods is needed for the new era.As this thesis. research method is action research, with dual aims both for action and research, the action part of this research is carried out with Jimmy Key© brand (brand name changed to JKEY© at the end of the action research, in 2004), which is a Turkish fashion brand that sells sports and casual wear to a young and educatedaudience in national and international markets.Researches in this work aimed to increase understanding of the theories and concepts related with brand identity and emotion. Literature review starts with an explanation of the evolution of marketing concepts from 1900.s; where the idea in action was mass consumption, to 21st century; where the experience economy dominates. Mood consumption is offered as a new marketing perspective for this age.The concepts reviewed in this thesis that are related with emotional design of brand are .Brand identity., .Brand Positioning., .Emotions., .Emotional Experiences. and .Moods., .Fashion. (from a social and economic view), .Personalization andCustomization. and .Emotional Branding.. The emotional instruments in brand research are psycho physiological instruments; facial expressions, voice and self report measures. A remarkable tool that uses facial, vocal and bodily expressions elicited by design of products is PrEmo tool of Desmet.Actions of this work focused on reviewing the current literature with an emotional consideration, and to brought about change in Jimmy Key© brand identity with various designs, and proposed consumer research methods and tools for measuring, and thus for managing, brand identity, in which the concepts of emotion could be taken into consideration. The proposed designs (including logo, naming, advertisements, tags,bags, packaging, catalog, shop windows.etc.) and the proposed brand measurement instruments (including questionnaires, focus groups, brand collages, shopping tests and finally the proposed instrument .MyBetie.) constitute the action part of this action research.All the proposed designs in this work are considered as physiological,sociological, psychological, ideological experiences of the brand identity similar to Jordan.s four-pleasure framework.Among the entire brand researches in action were very time consuming and high cost; while they were very crucial and beneficial for brand positioning and future tracking. So a need for a more effective instrument, which is also capable of measuring emotions, is realized. Thus, four brand research methods used in action were integrated into a new proposed instrument. And being a unique; personalized, cost effective, quick response brand research and measurement instrument; .MyBetie. is proposed at the end of the thesis.
  • Master Thesis
    The Social and Technical Development of Toilet Design
    (Izmir Institute of Technology, 2004) Aytaç, Sıdıka Mine; Özcan, Ahmet Can; Özcan, Ahmet Can; 02.04. Department of Industrial Design; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    Toilet is a critical link. The problem of body waste disposal is a subject that has always necessarily been the prime concern for humans living in society. Considering the evolution of the toilet is important for comprehending toilet design today and especially the deficiency of it. The idea of toilet is distinctly connected with the concept of cleanliness. The theory of bacteria and the rise of scientific thought gave rise to the concept of 'hygiene' and its appearance in daily life, which in turn altered the inside view of dwellings. Toilet is a vital part of this home system, distinctly related to human and environmental factors. Basically, the toilet is a machine for mixing faeces, urine, toilet paper, and water. This machine can be equipped with a number of accessories, but whatever its shape, in fact the WC is more than an object based on the idea of disposal of flushing away and hiding or diluting something we do not want. It is obvious that the disposal of waste can only be a part of 'toilet design'.In the history of the toilet, the main problem has remained the disposal of human waste at city level. This was assumed to be solved when the sewerage system was introduced. In fact, the world has yet to deal with environmental problems. Ecological sanitation offers a solution to toilets' share of pollution. Moreover, the addition to ecological conditions, it is important to design a toilet by thinking in a way regarding human psychological and physiological needs.For taking toilet design a step further, this research aims to reveal criteria to solve sanitation problems by focusing on the entire mechanism including, the toilet and toilet system, which should be considered and designed to serve all needs of cultures, ages, differences as a part of everyday life, to be adopted in varies occasions adding to global needs and realities.especially to reach 'the ideal toilet'.
  • Master Thesis
    Memes and Memetics in Industrial Product Design
    (Izmir Institute of Technology, 2005) Aytaç, Aysun; Özcan, Ahmet Can; Özcan, Ahmet Can; 02.04. Department of Industrial Design; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    The main purpose of this study is to introduce and explain the terms .meme. and .memetics. with a brief description of the principles of natural selection and survival of the fittest rule in Biology. It also shows that memetic and genetic evolution are subjected to the same basic principles. With the help of memes, the study focuses on the idea that the principles of evolution of Industrial Product Design ideas work similar to the principles of natural selection in Biology and analyses the world of Industrial Product Design from a Darwinist point of view. Therefore, design ideas are presented as memes, mostly built on previous ones within the case study of typing including keyboards, keyboard layouts, and some functional keys. As a conclusion, the study suggests Biology and memetics to be put to practical use in Industrial Product Design world beside other sciences.
  • Master Thesis
    An Examination of Design Processes Adopted by a Company Involved in Design-Based Manufacturing and Forming an Approach To an Optimum System: a Case Study in Teba-Günkol
    (Izmir Institute of Technology, 2006) Ertok Eşit, Banu; Özcan, Ahmet Can; Özcan, A. Can; 02.04. Department of Industrial Design; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    Today, a company's competitive advantage is directly related to its capacity to develop new products and global competitive pressure has motivated many companies to change to a more rapid form of product development with an emphasis on team and cross functional working. Concurrent Engineering (CE), or Concurrent Design, is a widely recognized approach to improving product introduction which attracts increasing attention of companies throughout the world. In the context of today.s manufacturing industry, design is essentially a social and collaborative process, thereby imposing cross-functional integration on companies. CE can be defined as a development philosophy that could improve design and produce better process quality via both integration and coordination. The CE approach enables synchronization of structural design and manufacturing processes, thus reduces product development time, and decreases costs by eliminating many of the trial-error steps. This research focuses on CE by using a case-study approach carried out in a Turkish company which has been selected as a representative sample of the companies involved in design-based manufacturing in Turkey. In this thesis, the traditional methods used by the company are extensively analysed and a Concurrent Engineering system for the optimum design and manufacturing of new products is proposed. The objective of this study is to provide further insight into the organizational aspect for success in Concurrent Engineering practices in design-based manufacturing.
  • Master Thesis
    Quality Function Deployment: a Method for User-Centered Design
    (Izmir Institute of Technology, 2005) Aslan, Cansel Elif; Özcan, Ahmet Can; Özcan, Ahmet Can; 02.04. Department of Industrial Design; 02. Faculty of Architecture; 01. Izmir Institute of Technology
    Satisfying customer requirements is almost a must in today's highly competitive market conditions. Considering these conditions, any industrial design project should not be separated from marketing issues in order to gain advantage.Quality function deployment is one of the rational design methods that can be interesting to implement on industrial design studies. Combining the user-centered nature of the quality function deployment in industrial design introduces a user-centered focus in the design process. In this study, design and quality issues are reviewed and a sample case study is presented in relation with the subject.